About Us

The North American Steel Alliance provides a platform to strategically connect the highest quality, independent Member-Owners with preferred Suppliers. These connections help create increased profitability and opportunities for ongoing success. Our Community includes Service Center Members, strategic mill Suppliers, and Operational Suppliers who provide streamlined access to operational equipment, general services, and consumable goods. The organization is supported by a Management Team that generates world-class conferences and events, facilitates the sharing of best practices, and is a leading resource for industry data and trends.

2022-23 Board of Directors

Mike Morse — Morse Steel – Chairman
Paul Gedeon — Lane Steel – Vice Chairman
Paul Blaisdell — McNeilus Steel – Treasurer
David Bernstein — State Steel
Kirk Brannon — Brannon Steel

Byron Cooper – North Shore Steel
Rick Costantini — Scion Steel
Dan Kelly — Benjamin Steel
Dave Rownd — Stark Metals
Dan Emerson — Huntington Steel – Ad Hoc

Our Business Principles

North American Steel Alliance operates for the inclusion of its Member-Owners, Suppliers, employees, and associates in a value-creating atmosphere. Our Co-op functions within a participatory environment that promotes the importance of being a contributing Member and facilitates the transaction of business that is professional, ethical, and accountable.

Our Values

  • Contribution through participation in cooperative purchasing programs
  • Collaboration through the sharing of ideas and best practices
  • Selection of Members who share our common values and purpose
  • Integrity and credibility by maintaining the highest standard of ethics

Our History

In September 1996, a small group of entrepreneurial-minded steel service center owners from the United States and Canada met to form what quickly became one of the largest steel and metal-buying groups in the country. The Co-op’s founding group took a “leap of faith” by forming the cooperative.